Now we’ve covered some of the basics of SEO and we know you’re feeling super search engine savvy. Now let’s take it to the next level. It’s time to start really tracking your SEO and overall progress with Google Analytics.
Here’s what you need to know about SEO and Google Analytics in three simple points:
1. Your business needs Google Analytics mainly because it can tell you how well-received your website is: how many visitors it has, how long people spend on your site, where they’re coming from. Are other websites driving traffic to your site? Are your inbound marketing techniques — like social media and email marketing campaigns — working the way they should be? Google Analytics can show you those basics so you know what’s working and what isn’t.
2. That’s not all. Google goes deeper. With Google Analytics, you can see how many of your visitors are viewing your site on mobile phones, which could give you important insights for optimizing your site across different platforms. It can even predict demographic trends of your viewers. If your website has multiple pages, it can tell you which pages are the most popular. You can really dial in on the information and the stats that determine the success of your website, and in turn, the success of your business.
3. Google changes its SEO algorithms, refining them and making sure that websites aren’t getting popular by using cheap tricks (like tagging Kim Kardashian in a post that’s actually about email marketing campaigns). Don’t worry, you don’t have to keep up with these exact changes in SEO trends because Google Analytics keeps tabs on that for you. But who will keep tabs on your Google Analytics?
At DesignInk, we’re pros and using and interpreting SEO and Google Analytics. We really really love data. Ask us about a free market analysis!